Since 2002 MDA Group provides its clients with the whole spectrum of marketing services. One of the main elements at that is the development of the promotion concept which includes:

• Market research (situation and company positioning in the field);
• Analysis of the factors that have influence on the promotion of the company’s products and services;
• Definition and setting of goals;
• Media planning;
• Development of capital investment opportunities;
• Creation and media coverage of the new business – image of the company;
• Production and distribution of advertising products;
• Monitoring of the advertising campaign;
• Efficiency estimation;
• Analysis and eventual correction of the reached aims.

The promotion of foreign companies in the Kazakhstan market is another component of MDA Group’s activity. One example of our success in this field is the work with the French Real Estate Agency "Promenade". For this company we have implemented a marketing program, which included:

— The review of Kazakhstan’s market;

— Development of promotion strategy;

— Periodic evaluation of the trade mark’s position in the Kazakhstan market for eventual updating and improvement of marketing communications.

The cooperation agreement has been signed in 2006, and today the Agency "Promenade" has successful solidified and develops its activity in Kazakhstan.

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